Monday, October 6, 2008

07 Fashion and Culture of the 1950's

Fashion is continually adapting in American culture and the 1950’s are particularly known for some experimental designs in clothing. For the most part male fashion did not make huge strides in adaptation but it was becoming more popular to have single breasted suits compared to double breasted. Woman’s fashion would change throughout the entire year in order to maintain a consistent level of consumerism. The introduction of the bikini bathing suit came in the 1950’s and Joe recalls the name coming from an island where some nuclear testing took place. Integrating recent events into a consumer’s world helps to develop American advertising we see today.


Other stereotypical 1950’s culture was being shared by the Basiles including a finned station wagon as the family car. This station wagon had no seat belts or air bags and neither did most of the cars on the road. As the automobile industry began to boom, it was clear that driving safety became a bigger priority. With the crash test ratings and multiple airbags of today it is easy to compare and trace the evolution of the automobile industry.


The new idea of barbeques was also introduced in the 1950’s. Joe, being a man of the culinary arts himself, took right to it. Having a grill in the backyard allows for families to come together in a unique way. The barbeque boom also opened new doors such as above and in-ground pools. Joe was anxious to get one himself and it has been in use since the day it was installed. Things like the barbeque and pool coincide to bring a family or neighborhood together and can get endless use.

1 comment:

Dr. Rice said...

Was their ability to afford a swimming pool an indication of their prosperity, or was the cost of the pool within reach of most middle-class families?